Lorraine Kelly, in the morning TV slot she will be having a new rival, a BBC hosted by Gethin Jones and Kym Marsh.
After the BBC breakfast and air up, Morning Live will be launched next month on BBC One.
BBC said that the following programme is going to be “lively and entertaining mix of topical content and expert advice.”
By going against the ITV show Lorraine, the programme will be hit on the channel at 9.15am.
Marsh, 44, the Former Coronation Street Star said: “I’ve always enjoyed morning TV, it’s a great way to start the day – with a cuppa in hand of course.”
“I love nothing more than a good catch-up, although this will be on a slightly different scale, more of a daily conversation with our lovely viewers.”
“I think variety is key so I’m really excited to work with Gethin and our fantastic guest presenters to bring the latest in lifestyle, health and consumer concerns.”